Paul Rice
Paul is the founder of Catalog Canary. The idea started at a direct-to-consumer company where a lot of people could touch product data and pricing went straight into advertising. A new catalog would land, prices would move, and nobody told the advertising team, who were still running ads at the old numbers.
His fix at the time was to hire a developer to snapshot the product database every night, compare it against the previous day, and email everyone which product and which field had changed. It worked, and it was a crude version of what Catalog Canary does now.
He has since watched the same thing happen at companies with several merchandisers working on one web catalog and nobody keeping an eye on it, and on the Shopify stores he runs for clients, where people, apps, and increasingly AI systems all edit product data in bulk. Catalog Canary is built for the people who have to answer for those changes.
Posts by Paul Rice
- Does Shopify Keep a History of Product Changes? — July 5, 2026